Last edited by Mogar
Thursday, August 6, 2020 | History

3 edition of Strategic marketing problems found in the catalog.

Strategic marketing problems

Roger A. Kerin

Strategic marketing problems

selected cases and comments

by Roger A. Kerin

  • 28 Want to read
  • 30 Currently reading

Published by Allyn & Bacon in Needham Heights, Mass .
Written in English

    Subjects:
  • Marketing -- Decision making -- Case studies.,
  • Marketing -- Management -- Case studies.

  • Edition Notes

    Includes bibliographical references.

    StatementRoger A. Kerin, Robert A. Peterson.
    GenreCase studies.
    ContributionsPeterson, Robert A. 1944-
    Classifications
    LC ClassificationsHF5415.135 .K472 1990
    The Physical Object
    Pagination117 p. :
    Number of Pages117
    ID Numbers
    Open LibraryOL1665461M
    ISBN 100536581088
    LC Control Number91231212
    OCLC/WorldCa29474350

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